Dealership Stationary: Letterhead and Business Card
Dealership Print Deliverables: Presentation Folder, Oil Change Loyalty Card, Protection Package Flyer
Dealership Model Specific Advertising: Various Google Display Banner Ads
In 2018, the Davis Automotive Group acquired a new brand and dealership: Okotoks Nissan. Using pre-existing corporate brand guidelines, I was tasked with giving the dealership a new face while remaining true to Nissan Canada brand standards. I chose to apply the official Nissan font and iconic red colour to a soft patterned background and images of local landmarks. This allowed for an expandable brand that the dealership has used throughout their marketing ventures, both in print and online.