Lash Lord is an eyelash extension and eyebrow microblading studio in Lethbridge, Alberta. In addition to providing lash and brow services to clients, they also sell a wide variety of high quality, industry standard tools. Tweezers, lashes, glue and more can all be purchased from their website for other lash technicians to use on their clients. When I developed the branding for Lash Lord, I wanted to incorporate an elegant, yet modern and clean aesthetic that would play on their crown symbol. Geometric designs are used throughout their brand assets to convey the modernity of their identity while a classic serif font provides clean lines and elegant curves to their branding. Teal and gold are used to catch a user's eye while remaining fresh and bright.