What's better than adventure? National Car Rental's Lethbridge branch sought to inspire people with that very idea. Based around their popular "Emerald Club" program, their goal was to offer a weekend of transport, without restricting the kilometres!
This print needed to be eye-catching without deviating from the globally recognized National Car Rental brand identity. By using a low profile layout design, I was able to keep the sale content contained to one side. I took advantage of the extra canvas on the back, overlaying a typographic illustration with a bird's-eye view of a lush, curved highway.
The Explore the World card was produced as a plastic loyalty card and distributed free with pizza from companies throughout Lethbridge, Alberta. The grassroots campaign has been a success and will continue sending people on their next adventure throughout 2020.